Britney Robbins is a Millennial entrepreneur to watch. With Ebony, Essence and Forbes Magazine features, Britney has emerged as a sought-after trailblazer for equal rights and inclusion for Black people in America. With so many accolades and a rapidly growing following, Britney needed to separate her personal brand from her business brand for the betterment of both brands.

Strategy and Execution 

The LR Brand Consulting team began our work with Britney by engaging in activities that required her to to share her personal story, short-term and long-term goals. We spent time getting to know Britney and researching her public profile to understand the perceptions of those who have engaged with her.

By understanding Britney as a person, conducting industry research and peer analysis, we were able to develop brand positioning, storytelling clarity, a digital hub, and thought-leadership strategies to engage her key audiences and create a solid, independent brand Our brand support for Britney also included:

• Brand DNA Insight + Discovery

• Market research and Positioning

• Personal Brand Strategy and Identity Development

• General Messaging and engagement

• Thought-leadership Framework and Topic Development

• LinkedIn optimization advising

• Speaker One-Sheet

• Brand Activation Advising

• Brand Offerings

• Website Development