LRBC Client, Sylvie Legere is a recipient of the 2023 SoldierStrong Service Award.

There is a subtle danger in personal brand building.

The rise of social media has shifted Brand Marketing culture to emphasize “authenticity”, which in and of itself, is beneficial. But as rising leaders and executives continue to maximize opportunities through personal branding, there must be more intentional opportunities to find the harmony between our inner selves and our ideal public presentation. In this way, we channel authenticity as a guide, not a marketing strategy!

Chicago has a brand superpower, and its source is within the Black community.

At our agency, we believe all personal and business brands across the globe have superpowers that should be identified and leveraged, but Chicago holds a special place in our hearts. Many of our current and past team members are either from the city or call it home.

During this pandemic, it is so important that we manage our personal brands from the inside out. If we don’t feel great, we can’t do great work or support others. To help you with this, we’ve recently interviewed entrepreneur, brand builder and self-care advocate, Taylor Elyse Morrison.

I LOVE events! Rather its a corporate meeting or a birthday soiree, they are a joy for me. I always get to meet someone new and learn a new bit of information. While I’ve had the privilege of being an attendee, I’ve also had the task of planning my own events and creative directing and producing content for large corporate events. This is REAL WORK, because events are extensions and vehicles of our brands.